Privacy Policy

Which information this policy covers

Information reaches different businesses depending on where you submit it. This policy covers only the first three categories below.

PREN Real Estate does not control how an independent brokerage handles brokerage-client information after it is submitted directly to that brokerage, subject to applicable agreements and privacy laws. Direct questions about that information to the brokerage responsible for it.

Information we collect

When you submit a platform inquiry form, we may collect your name, email address, telephone number, brokerage name, state, and the contents of your message. When a brokerage and its authorized personnel use the PREN platform, we collect the account and business information they enter. When you access PREN Academy content, we collect enrollment and progress information. We collect this information only when you or your brokerage choose to provide it.

How we measure the marketplace

When you use the marketplace on this site — searching, opening a property or a development, viewing a market page, or completing one of our forms — we record that the action happened. What we store is the kind of action, the market and language it happened in, and details of the action itself such as the filters used or the number of results returned.

If you arrived here from one of our own advertisements or emails, that link may carry a campaign tag in its web address — a label such as the name of the newsletter or the network the advertisement ran on. We store that tag with the action so we can tell which of our campaigns people find us through. It is a label we put on our own links, it is the same for everyone who follows that link, and it says nothing about who you are.

We do not set an advertising or analytics cookie, we do not build a profile of you, and we do not use third-party analytics on this site. These records do not contain your name, your email address, your IP address, or any other identifier that points at you, and they are not linked to each other as a session. Where you do give us your details — an enquiry, a seller submission, a property you list — those are handled under the sections above, with the consent you gave alongside them, and are kept separate from this measurement.

We use it to understand which markets and cities people are looking for, which searches return nothing useful, and where our forms are difficult to finish, so that we can fix those things.

Connected Google and Microsoft accounts

The PREN platform lets a platform user connect their own Google (Gmail) or Microsoft (Outlook) account so they can send email from PREN that goes out from their own address, and—only if they turn it on—save new contacts they add in PREN to their Google or Outlook address book. When you connect an account, you sign in with your provider and grant these permissions directly; PREN never sees or stores your email password. We request only the access needed for these features: permission to send email as you, permission to read and write your contacts, and your basic profile and email address so we can show which account is connected. You can disconnect an account at any time from your PREN settings, which revokes PREN’s stored access token for that account.

How we use Google user data (Limited Use)

PREN’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We use Google user data only to provide and improve the user-facing features described above—sending email as you and, at your option, saving your contacts. We do not sell Google user data, we do not use it for advertising, and we do not use it to develop, improve, or train generalized artificial-intelligence or machine-learning models. We do not transfer Google user data except as necessary to provide or improve these features, to comply with applicable law, or in connection with a merger or acquisition with appropriate consent. The same limitations apply to data we access from connected Microsoft accounts.

How we use your information

We use the information you provide to respond to your inquiries, to provide platform technology and educational resources, and to operate, secure, and improve the PREN platform. We do not use your information for purposes unrelated to the reason you shared it without your consent.

Who sees your information

Platform inquiry information is accessible to authorized PREN Real Estate personnel. Information entered into the platform by a brokerage is accessible to that brokerage and the people it authorizes. We do not sell your personal information. We may share information with service providers who help us operate this website and the platform (such as hosting and database providers), only as needed to provide their services to us, or where required by law.

Data retention and security

We retain personal information only as long as reasonably necessary for the purposes described in this policy or as required by law. Access tokens for connected Google and Microsoft accounts are stored securely and are deleted when the account is disconnected. We use reasonable administrative and technical measures to protect your information, though no method of transmission or storage is completely secure.

Your choices

You may request that we update or delete the personal information you have shared with us, subject to any legal obligations we have to retain it, and you can disconnect any linked Google or Microsoft account at any time from your PREN settings. For information you submitted directly to an independent brokerage, contact that brokerage.

Contact us

If you have questions about this Privacy Policy or how the platform handles your information, contact us at privacy@prenrealestate.com.